A fashion marketplace with twelve thousand SKUs and a storefront that looked like every other storefront. The brief was to make browsing feel like flicking through a magazine rather than filtering a spreadsheet.

The problem

Discovery was broken. Users landed, filtered once, and left. The categories were built around the warehouse, not around how anyone actually shops.

What we built

• An editorial home that leads with looks, not categories

• A product grid with type loud enough to scan at speed

• Checkout reduced from five steps to two

• A component library the in-house team ships with weekly

Result

Session depth up 48%, and a merchandising team that can put a campaign live in an afternoon.