Eco-Pulse sells grid-scale storage to utilities. Their buyers are engineers. Their brand looked like a yoga retreat.

The problem

Every competitor used the same leaf-and-gradient language, so none of it carried information. Procurement teams could not tell the serious suppliers from the hopeful ones.

What we built

• Green kept, but pushed to a deep industrial tone and used structurally

• Photography of hardware and installation crews, never landscapes

• A specification-led homepage: capacity, uptime, response time above the fold

• The word sustainable removed from the hero and replaced with a number

Result

Qualified enquiries up 61% across two quarters.